Waterless skincare: the beauty firms tapping into ethical cleansing

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Anhydrous products are good for the planet and consumers – but will mainstream brands buy into the concept?

The climate crisis is driving a new trend that will change the look of your bathroom cabinet for ever: waterless skincare.

While wrapping-free, vegan toiletries have long had a place on British high streets, thanks to independent brands such as Lush, the new wave of waterless – or anhydrous – beauty products is driven by a combination of ethical concerns, innovations taken from Korean skincare and new developments in packaging.

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