News — AmericanDream

What Needs Done: The Love and Burden of a Family Busine

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ss On the radio in the 1980s, between the latest hits by Richard Marx and Madonna, my eight-year-old voice told the tri-state area of Missouri, Illinois, and Iowa about our family’s pest control business. Dad thought a commercial would bring in new clients who needed peanut butter glueboards and termite inspections. One night after work he brought home a tape recorder with a plug-in microphone. We stayed up late at the kitchen table rewriting our script. I learned not to breathe too much or my voice was muddled. We taped over my mistakes. I tried again and again to sound...

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