This clean beauty line is doing something we’ve never seen before
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We're thrilled to introduce The Motherly Shop—a curated collection of products to guide you through the journey of motherhood. With your needs in mind, we've selected the best brands, thoughtful solutions and well-designed must-haves that make life a little easier—and more beautiful.
Some nights it takes everything you have just to brush your teeth before falling face-first into bed. Making time for a super-involved skin care routine isn't always in the cards. On top of that, determining which products are free of harmful ingredients and safe to use when you're snuggling up with little ones is a research project you probably don't have time for. With all that in mind, it's no wonder we've fallen in love with clean beauty brand Volition Beauty.
Each of their breakthrough products comes to life through a creative crowdsourcing process. Whether inspired by a grandmother's secret recipe or intrigue to find out how an ingredient might work on your body instead of in it, Volition invites women and beauty junkies all around the world to submit ideas for the products we've always dreamed of.
They then vet the ideas for safety, feasibility and originality and pair what makes the cut up with labs to bring the prototype to life. From there, it's sent out to the community to vote and winners earn a spot in Volition's lineup (and maybe even your bathroom cabinet.)
Best of all, it's clean (no parabens, no sulfates, no animal cruelty) and simple. We've grown weary of the product lines that insist you need a dab of this, a splash of that, and a swipe of something else to reap the benefits. As mamas, we want to fall in love with products that can get the job done solo.
So no matter what your top skin care priority might be, there's something from Volition Beauty that can help. Meet our new favorites:
For sun protection
You wouldn't think of taking your little one out in the sun without sunscreen, and honestly, the same should go for your face, mama. Easily make it a non-negotiable with this hydrating, super light-weight formula. This power-packed 50 SPF Prismatic Luminizing Shield contains a micronized powder that illuminates your skin, minimizes pores and can be worn alone on those make-up free days. (#allofthem)
To smooth and moisturize
Crisp, fresh and naturally purifying, we've never enjoyed a daily dose of celery this much. If hydration is your main concern, this oil-free moisturizer plumps in all the right ways. We love the way it absorbs quickly without leaving your face feeling greasy and have quickly become addicted to the dewy glow we get after using. Our pro-tip? Put it in the fridge for a refreshing pick-me-up morning and night.
To soothe tired eyes
Nothing comes between this exhausted mama and her eye cream. NOTHING. And as a self-proclaimed eye cream addict, this is one of my favorites. The gel-cream texture glides on smooth and actually improves the way my concealer performs. It feels cool and seems to reduce the puffiness that late-night Instagram scrolling has blessed me with.
To reduce pores + wrinkles
Before discovering this gem from Volition, I'd never heard of snow mushroom, let alone put it on my face. But serums have been a staple in my skin care line up since kiddo number two came on the scene. (More work divided by less sleep did nothing to slow down the fine lines that started darting from the corners of my eyes.) Curious to try something beyond my go-to hyaluronic acid, this thousands-year-old Chinese tradition did not disappoint.
It's renowned for its ability to hold 500 times its weight in water and made up of particles that are smaller than hyaluronic acids, snow mushroom penetrates and absorbs more thoroughly, hydrating my parched face on what feels like a cellular level. Combined with marine water, watermelon and apple extract, which help minimize pores and brighten skin up, this scentless serum is a true multitasker.
To give yourself an at-home facial
Sure, a spa appointment would be nice, but sometimes you've got to brighten up dull, dry skin at home. These ACV pads put a facial right at your fingertips—literally. Just slip two fingers into the cotton pad and swipe over your face and neck for gentle chemical exfoliation that naturally brightens. If you're new to AHAs, it might tingle as your skin acclimates, but the resulting baby-soft finish will keep you coming back.
Motherly is your daily #momlife manual; we are here to help you easily find the best, most beautiful products for your life that actually work. We share what we love—and we may receive a commission if you choose to buy. You've got this.